CHALK, the first of its kind hair salon for rebels, creative thinkers, and disruptors has launched in Alserkal Avenue, the heart of the arts and culture community in the UAE. Aimed at promoting individuality, self-expression, and creative freedom.
The salon is an exclusive UAE home-grown concept that places the guest at the center of a sensory experience.
From their initial consultation with their internationally trained personal hairstylist and nail technician, to the use of premium award-winning and cruelty-free products, to the final pièce de résistance: the revolutionary “#chalkbooth” where the guest’s final look is captured in a customized studio booth, equipped with monumental lights and floor to wall 360* mirrors.
With a line-up of fashion designers and artists hosting pop-ups at CHALK, the permanent ice cream vending machine dispensing Black & White ice cream, and surprise visits by leading VIPs and celebrities alike, a visit to CHALK is an experience like no other.
A tribute to empowered women and men, CHALK offers services for both Him and Her, with separate sections on multi-levels, to cater to the different genders. The signature services include a focus on hair and nail services for women, and precision shaving and stylish haircuts for men. For women, the ‘CHALK Makeover’ is a must as it gives clients the chance to implement a dramatic change after an in-depth consultation with their hairstylist; a change in cut, color and style, for the ultimate form of expression. For men, it is the ‘CHALK Shave’; a sign of ultimate indulgence that includes hot steaming and nutritious oils to prepare the skin, rich shaving cream and a masterful barber who uses his razor to craft the perfect silhouette, and offer the closest and most comfortable shave. With a particular focus on only using the most luxurious, innovative and ecologically-sound products, CHALK uses groundbreaking brands such as KEVIN.MURPHY, which is environmentally conscious, sulphate and paraben-free, Philip B. who offer award-winning blends based on botanicals and essential oils, and MALIN+GOETZ who combine natural ingredients with advanced technology.